Design Brief

Goal

What are we trying to accomplish here?

Audience

Who are we building it for? Are there personas or segmentation?

Problem Statement

As a [specific user], I want to [ability] so that [emotional benefit].

Success

How will we know we have done a good job? Metrics? Test results?

Scoping

Must have

Nice to have

Do not do

Guiding Principles

If you have design principles, pick one or two to focus on.

If relevant, include one of the 10 usability heuristics.

Business Objective

How will this help the business? Ask a Product Manager, or Strategy Member, or even a VP.

Background

How did we get here? The history of the product, etc.

User Research

Personas, usability test results, marketing analysis or segmentation?

Open Questions

• Questions that we need answers for before we do design work?
• Are there any assumptions we're making in design that we should identify here?

Competitors

• Product link - Why it's relevant